Intellectual Property for Managers

The knowledge society demands a more active involvement of managers, scientists and policymakers in the field of intellectual property. While within the province of law and legal studies, intellectual property can no longer be the exclusive domain of a single profession. Its transformation into a koinè is a precondition for new generations of students manage intellectual assets as the ultimate resource of institutions in the knowledge-based society. This book aims at making intellectual property rights understandable to students, managers, scientists and to provide them with a technical and documented view about one of the last durable means to retain competitive advantage on the market for firms that invest in
innovation.

Massimiliano Granieri

Massimiliano Granieri is associate professor of Comparative law at the University of Foggia, Department of Law, and adjunct faculty of Intellectual Property and Technology Transfer at the Department of Business and Management of Luiss Guido Carli. He is author of books and articles on intellectual property and transfer of technology and a member of the IPR Expert Group of DG Entr of the European Commission.