Massimiliano Granieri - Luiss University Press https://luissuniversitypress.it/autori/massimiliano-granieri/ Casa editrice dell'Università Luiss Fri, 10 Jan 2025 16:47:33 +0000 it-IT hourly 1 https://wordpress.org/?v=6.9.4 https://luissuniversitypress.it/wp-content/uploads/2021/01/cropped-apple-icon-32x32.png Massimiliano Granieri - Luiss University Press https://luissuniversitypress.it/autori/massimiliano-granieri/ 32 32 Intellectual Property for Managers https://luissuniversitypress.it/pubblicazioni/intellectual-property-for-managers-massimiliano-granieri-luiss-university-press/ Tue, 29 Oct 2024 08:40:51 +0000 https://luissuniversitypress.it/?post_type=product&p=15232 This book provides an introduction to intellectual property particularly suitable for students, professionals and entrepreneurs without a previous exposure to fundamentals of law. It purports to connect, in an authentic transdisciplinary perspective, the laws of patents, trademarks, copyright and trade secrets with the notion of competitive advantage and with the dynamic dimension of exclusive rights [...]

The post Intellectual Property for Managers first appeared on Luiss University Press.

L'articolo Intellectual Property for Managers proviene da Luiss University Press.

]]> This book provides an introduction to intellectual property particularly suitable for students, professionals and entrepreneurs without a previous exposure to fundamentals of law. It purports to connect, in an authentic transdisciplinary perspective, the laws of patents, trademarks, copyright and trade secrets with the notion of competitive advantage and with the dynamic dimension of exclusive rights inside any business and research organization. Written for students, the book adopts a plain language and an unconventional view of intellectual property, where notions of economic analysis of law shed light on the incentive system for innovators and creators and offer insights in a managerial perspective for generation and use of intellectual property rights.

The post Intellectual Property for Managers first appeared on Luiss University Press.

L'articolo Intellectual Property for Managers proviene da Luiss University Press.

]]>