Intellectual Property for Managers

This book provides an introduction to intellectual property particularly suitable for students, professionals and entrepreneurs without a previous exposure to fundamentals of law. It purports to connect, in an authentic transdisciplinary perspective, the laws of patents, trademarks, copyright and trade secrets with the notion of competitive advantage and with the dynamic dimension of exclusive rights inside any business and research organization. Written for students, the book adopts a plain language and an unconventional view of intellectual property, where notions of economic analysis of law shed light on the incentive system for innovators and creators and offer insights in a managerial perspective for generation and use of intellectual property rights.

Massimiliano Granieri

is full professor of Comparative Private Law at the Department of Mechanical and Industrial Engineering of the University of Brescia, adjunct faculty at Luiss Guido Carli, Department of Management and permanent visiting professor at the University of Sofia St. Kliment Ohridski. He was adjunct faculty at Widener Law School and visiting scholar at the George Washington University National Law Center (Washington, D.C.) and at the Jamail Center for Legal Studies of the University of Texas at Austin, School of Law. The Jemolo Fellow at the Nuffield College, Oxford (2011) and the Fernand Braudel Senior Research Fellowship at the European University Institute (2020).